About Fife Food Network
Promoting the best of Food from Fife
The Fife Food Network is an exciting initiative that aims to promote and develop the region's food and drink.
It will do so by developing better connections between the food and drink businesses of Fife, and increasing awareness of them in the Kingdom and beyond. Thus the network brings together primary producers such as farmers, businesses such as bakers or fish processors, retail outlets including farmers' markets, farm shops and delis, and the hospitality trade’s restaurants, hotels and cafés.
By increasing our common interest in raising Fife's food and drink profile, the network sees benefits for all food and drink businesses, and it will develop strategic initiatives to improve supply, distribution, quality and communication.
Our overall objective is to help realise and maximise Fife's real potential for the further development of its food and tourism sectors. This includes our aims to:
- Develop and deepen Fife’s food identity and reputation
- Provide a resource for collaborative working locally – and with other areas
- Help improve visitor experiences
- Increase visitor spend and new tourism opportunities
- Support Fife’s local food economy and business diversity
- Increase local employment and training opportunities
- Improve community opportunities to access local food
- Link local food with other cultural, environmental and educational activities
What we have done so far - includes:
- Established the organisation, name and Management Board
- Secured initial project funding
- Created a brand identity
- Undertaken a high quality food and landscape photography exercise
- Produced the highly acclaimed ‘Fife Larder’ publication
- Organised ‘Taster Sessions’ at the Fife Farmers’ Markets and many different events
- Organised a ‘Food from Fife’ presence at the Scottish Cabinet reception in Stirling Castle
- Supported promotional activities at the Open Golf Championship, the BBC Good Food Show, The Royal Highland Show, RAF Leuchars Open Day and other events
- Developed the ‘Fife Larder Food Map’, now in its third edition
- Researched potential future projects
- Created a Food from Fife website
- Delivered industry training events
- Worked closely with local further education colleges
What we plan to do
- Contine to run a number food tourism promotional events within and outwith Fife
- Undertake a variety of education, training, and community activities
- Undertake a membership drive and build on the success of the initial projects
Some of those involved
John S Whitehead (chairman) - John Whitehead OBE, is a leading figure in the UK food industry, and lives near Upper Largo. He is a former chair of the Sea Fish Industry Authority, a levy funded organisation supporting the UK seafood industry.He has spent all his working life in the food industry, latterly as managing director of Top Hat Holdings Limited, Dundee-based producers of prepared foods for many of the major UK multiple retailers and food service chains. John is a Trustee of the Billingsgate Seafood Training School, chairman of the Certification Council of Scottish Food Quality Certification Ltd and senior independent director of Improve, the Sector Skills Council for the UK Food and Drink industry. He serves as a non executive director with Strathmore Foods Ltd, Glycomar Ltd and Gourmet’s Choice Smoked Salmon. He is a founder director of the Food & Drink Exporters Association.He has considerable experience in public bodies, having previously served as a Commissioner of the Meat and Livestock Commission and as a member of the Council of Food from Britain. He was convenor of the National Farmer’s Union of Scotland Horticulture Committee 1986-89
Martha Bryce is the part time coordinator of Food from Fife. She has worked for many years in both the tourism and food and drink sectors. In addition to growing up in her family's food business, Fletchers of Auchtermuchty, she has worked in both international and UK marketing at VisitScotland, before starting her own PR consultancy, which continues to specialise in the food and drink sectors.
The Fife Food Network board comprises Cameron Laird (Cairnie Fruit Farm); Tom Mitchell (Puddledub Pork); Nikki Storrar (Ardross Farm Shop); Will Docker (Balgove Farm Shop).
The founding Management Board members were:
Cllr Andrew Arbuckle [author, agriculture journalist, Fife councillor, and former Member of the Scottish Parliament], Tom Mitchell [Puddledub Pork, Fife Farmers’ Markets], Jane Stewart [St Andrews Farmhouse Cheese Co], Will Docker [Balgove Farm Shop], Cameron Laird [Cairnie Fruit Farm], John Whitehead OBE [Seafish, UKFDEA], Simon Whitley [Old Course Hotel, Golf Resort & Spa], Eric Milne [Fisher & Donaldson], Jim Crooks [Elmwood College]